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Hoboken University Medical Center is Healthcare Marketing Advertising Award Winner |
Hospital’s TV
spots for Family Birthing Center garner bronze award in nation’s
largest healthcare advertising awards competition.
Hoboken, June 15, 2009 – Hoboken University Medical Center is a winner
of the prestigious Healthcare Marketing Advertising Award for
excellence in advertising. Hoboken UMC captured a Bronze Award for two
television ads promoting the hospital’s Family Birthing Center.
For more than 26 years the annual Healthcare Advertising Awards have
honored excellence in healthcare marketing. With more than 3,600
entries overall, the awards are the oldest, largest and most widely
respected healthcare advertising awards competition in the U.S.
Created and produced by Erbach Communications Group, a branding and
marketing firm based in Hoboken, the television ads, which aired on
local cable stations, blended humor and inspiring visuals to highlight
the quality care, personal attention and convenience moms-to-be can
expect at Hoboken UMC.
A panel of national judges reviewed entries based on creativity,
quality, message effectiveness, consumer appeal, graphic design and
overall impact.
“It is always an honor to win awards,” said Vice President for External
Affairs Joan Quigley, “More gratifying, however, is the 20 percent
increase in deliveries we’ve experienced over the past two years. As
more and more people learn about the quality of service provided by our
doctors and nurses, Hoboken University Medical Center is becoming the
place to deliver a baby in Hudson County.”
About Hoboken University Medical Center
Hoboken University Medical Center New Emergency Department is now open.
Hoboken UMC is a 328-bed facility located in the heart of Hoboken. It
is the oldest continuing hospital in New Jersey, and is proud of having
the area’s best doctors and nurses, the latest in medical technology,
and a host of medical specialties to treat people of all ages and
ailments. Hoboken UMC holds a Gold Seal of Approval for high quality
patient care and safety from the Joint Commission on Health Care.
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